IFC Roundup: New Challenges Facing Direct-marketing Fundraisers

* inviting even “ordinary” direct-marketing supporters to join a group of influencers such as a CEO’s Panel or a Chairman’s Forum.

In the session I also discussed my “5 Percent” and “1 Percent” principles: Five percent of a fundraiser’s time (that’s only one day a month) should be spent with the charity’s client group or the people who service them. Fundraisers need to be out talking to service delivery staff, sourcing case studies, being passionate about the charity’s work. Only then will they ever match the passion of their supporters! And 1 percent of their time must be spent talking to those supporters, inspiring them and being inspired.