IFC Roundup: New Challenges Facing Direct-marketing Fundraisers

Twenty years ago, charities led the commercial world in their use of direct marketing. That’s gone! While consumers have become more marketing savvy, most charities still are using the techniques from the 1980s — the 1980s! Nearly 30 years ago! That simply no longer will work; the commitment and affection of good supporters is being frittered away. And that must stop!