IHOP and Children's Miracle Network Receive Gold Halo Award
National Pancake Day Earns Honor From Cause Marketing Forum
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IHOP's National Pancake Day celebration is designed to bring together friends and family, as well as to raise money for children's charities in the communities where IHOP operates. On National Pancake Day, IHOP invites its guests to enjoy a free short stack of IHOP's signature buttermilk pancakes and in return, IHOP guests are asked to donate what they would have paid for the free pancakes to their local Children's Miracle Network hospital. In 2008, IHOP introduced Miracle Balloons to the campaign, and restaurants sold $1 Miracle Balloons prior to Pancake Day to generate additional donations.
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