IHOP and Children's Miracle Network Receive Gold Halo Award
National Pancake Day Earns Honor From Cause Marketing Forum
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"In a culture where consumers are constantly being bombarded with advertising, donation requests and countless other marketing efforts, IHOP has developed a fundraising campaign that cuts through the noise and produces impressive results," said Scott Burt, president and CEO, Children's Miracle Network. "Every dollar raised by IHOP will go to Children's Miracle Network hospitals around the country, helping to fund miracles for millions of children. While awards are always appreciated, IHOP franchisees, employees and guests should be most proud of the life-changing impact they are having on children in their community."
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