Illuminating the Four Stages to Online Fundraising

Illuminating the Four Stages to Online Fundraising

April 11, 2006

By Abny Santicola, editor, FundRaising Success Advisor

There are four stages of online fundraising, according to San Francisco-based independent technology consultant Robert Weiner. They are acquisition, cultivation, solicitation and stewardship. In his session "Introduction to Online Fundraising" at the NTEN Nonprofit Technology Conference in Seattle in March -- co-presented with Clint O'Brien, vice president for business development at Care2 -- Weiner discussed the various issues that come up in each stage.