Illuminating the Four Stages to Online Fundraising

Nonprofits can surmount these technical issues themselves by installing a secure server, designing a donations Web page, transmiting credit card information and entering data into a donor database manually, and issuing receipts manually via e-mail or the Postal Service, Weiner said. Or they can select from a variety of vendors ranging from basic service providers with no set-up or monthly fees but a fixed templated design (e.g., Network for Good) to "donation processors" that charge set-up and/or monthly fees but allow the organization to customize the design of the giving page (e.g., GroundSpring) to "integrated" vendors that charge a fee but often include a donor database, e-mail marketing options, event registration, team fundraiser options, etc. (e.g., GetActive).