Illuminating the Four Stages to Online Fundraising

4) Stewardship. There are four R's that serve as the key to online stewardship, according to Weiner. They are:

• Reciprocity: Giving thanks and recognition;
• Responsible use: Follow through with what your organization promised when you asked for support;
• Reporting: Follow-up, letting the donor know what happened as a result of her support; and