Important Factors for Developing a Nonprofit Mobile App

“People are not just going to their desktops. They’re actually spending more time on their mobiles devices,” says Adrienne Vargas, vice president of charitable giving at the foundation. “It just made it imperative for us to implement an app.”

Historically, the San Diego Foundation has been a large donation organization focused on major donors. So, given that mobile is the communication of choice for many donors these days, Vargas says developing an app had a two-part goal: to better engage smaller donors in its work and demonstrate the foundation’s value add to the larger potential and existing donors.