Important Factors for Developing a Nonprofit Mobile App

Since mobile is prominent these days, the app development was part of a shift in the San Diego Foundation’s communications strategy.

“We’re taking our traditional workflow and flipping it,” says Heather Back, associate vice president of marketing and communications. “We’re so used to having our smartphones and our iPads with us from morning to night, it’s almost an extension of ourselves, our digital assistant. So really we’ve got to get the news out on those mediums first. That’s a shift for our communications and marketing department, to think of the app and the digital outreach first.”