Important Factors for Developing a Nonprofit Mobile App

There’s no point in developing an app if your site isn’t mobile-optimized first. If you do, donors will lose confidence and become frustrated that your website doesn’t allow the app achieve all it promises. Your website must be readable by a smartphone.

For starters, your mobile site should not use Flash, since iPhones and iPads do not support Flash functions. You also must make sure you take donors to mobile-optimized landing pages from your app. Anything that disrupts that journey can mean lost donations or, even worse, lost donors.