Important Factors for Developing a Nonprofit Mobile App

Have calls to action
Just as in any fundraising communications, your app should have specific calls to action so donors know what to do with the thing.

“Frankly, consumers are used to a call to action,” Back says. “In this particular day and age, we not only want to get information … we want to engage with it. We want to respond. So plugging in social media and having ways for the person to communicate back is really important. Putting in the share links to share content on Facebook or Pinterest, all of that functionality is very, very important.”