Fundraising Lessons Learned From Haiti

FundRaising Success: What did fundraisers learn from the Haiti earthquake disaster?

Steve MacLaughlin: There are a couple of key things. One, it's really important to understand that after a disaster or major event happens, there's really a limited window of time to reach and engage supporters. So it's very important for nonprofits to be able to react quickly, respond quickly and then also follow up in a very short period of time.