Fundraising Lessons Learned From Haiti

In addition to having a communication plan for supporters, donors, volunteers, staff members, we also see a growing need for nonprofits to have an established communications plan with the media and, now especially, online content sites. One of the things that we've seen happen over the past couple of major events that have taken place is how quickly the online media sites — CNN, MSNBC, even Google, Yahoo, those outlet sites — quickly publish places people can go to donate online or text to give online. Again, that's something organizations can have prepared in advance. They can establish those relationships in advance so that when this stuff happens, they're prepared. That should be part of any good plan as well.