Fundraising Lessons Learned From Haiti

And then I think the last point on the technology side is asking yourself and asking your vendor if you can handle the types of volume that we're now seeing. Traditionally, the last week of December of any calendar year is the largest online giving month of the entire year. And when we looked at the first three days following the Haiti earthquake and compared that to December giving, it was three to four times the size. Is that something you can handle with the technology you have in place? Do the tools allow you to take that magnitude of traffic? Over time that's only going to grow more and more and more as, unfortunately, these types of events happen.