One Ringy Dingy …
Your telefundraising efforts could prove to be a joke if you fall victim to even one of these five mistakes.
No other channel allows you to hear why donors aren’t responding to your appeal and quantify those responses. This is a very powerful tool that can be adapted daily, as opposed to sinking your whole budget into a single mailing and then hoping for good results. Most importantly, with technological advances such as script-on-screen and real-time reporting, you really have nothing to lose because ineffective aspects of a program can be identified and changed immediately.
- People:
- Ken Dawson
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