One Ringy Dingy …
Your telefundraising efforts could prove to be a joke if you fall victim to even one of these five mistakes.
What’s the lesson in this case? Be flexible. You should view your fundraising efforts from a global perspective as opposed to viewing them as immovable silos. If your telefundraising campaign is producing a windfall, shift some of the budget from your direct-mail campaign to keep the momentum going. Remember, results are immediate, and you can always stop calling if they begin to slip.
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- Ken Dawson
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