One Ringy Dingy …
Your telefundraising efforts could prove to be a joke if you fall victim to even one of these five mistakes.
Not fully integrating the phone into your fundraising mix.
Many organizations utilize the phone for one or two appeals per year. A common misconception is that using the telephone simply steals the donations from direct-mail programs. In reality, this couldn’t be further from the truth. Study after study has shown that telephone and mail complement each other and actually increase the overall value of a donor when used appropriately.
- People:
- Ken Dawson
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