One Ringy Dingy …

This is a point that cannot be exaggerated — you must consider telefundraising as a vital aspect of your overall strategy. Take full advantage of the potential of the telephone to test and measure the impact of different appeals and tactics on the lifetime value of your donors. Experiment with other types of telephone campaigns, including acquisition, reactivation, monthly giving, reminder and thank-you calls, and friends and family. Although it might feel like a risk to invest in a strategy you’ve never tried before, the right approach and a good relationship with a high-quality teleservices provider will ensure that you don’t regret the decision.