One Ringy Dingy …
Your telefundraising efforts could prove to be a joke if you fall victim to even one of these five mistakes.
• Technology. Look for a company that offers technological advantages such as real-time reporting and script-on-screen. These features allow you to see results as they happen and make script changes quickly.
Don’t get hung up on price when choosing a partner. The donor doesn’t care how much you paid for the call; he or she just wants a pleasant experience. The actual cost per call should come second to the
quality, because high quality always will translate into a higher ROI.
- People:
- Ken Dawson
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