One Ringy Dingy …
Your telefundraising efforts could prove to be a joke if you fall victim to even one of these five mistakes.
Having unrealistic expectations.
When a nonprofit has unrealistic goals for its telefundraising campaign, it sets itself up for failure. Many times, the organization knows its objectives can’t be achieved, but it succumbs to internal and external pressures out of a sense of desperation. For example, you can’t expect to solve a net income crisis with an acquisition campaign or a donor file that is several years lapsed. A high-quality call-center company can help you understand the potential of a donor file and establish attainable goals for your program.
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- Ken Dawson
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