One Ringy Dingy …
Your telefundraising efforts could prove to be a joke if you fall victim to even one of these five mistakes.
After all, the telephone is the perfect tool for testing marketing tactics. It is truly dynamic. Unlike direct mail, which only allows you to receive feedback from your donors when they respond with a gift, telephone results encompass all the responses and allow you to understand the motivations behind them. Every call ends with a yes or no disposition.
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- Ken Dawson
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