V to the Tenth!
In 10 years, V-Day has raised more than $50 million and made advocates, donors and ‘warriors’ of thousands of women in its effort to combat violence against women around the world.
V-Day stays away from direct mail mainly because Ensler wants to avoid competing for individual donor dollars with organizations that are trying to raise money for their own anti-violence programs. And, she says, “It feels like what everybody does. It’s like, ‘Oh my God, here’s another one of those.’ I know what I do when I see them. I don’t want to become junk mail.”
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