Membership Really Does Have Its Privileges
Especially if you like snazzy little cards. Here’s how some organizations do it.
The postscript closed up the letter with a couple of twists on the usual lines, hyping the unusually special nature of DAV's card:
"P.S. I've enclosed a Certificate and a 2012 Collector's Edition of our Commanders Club card. If you join, put the certificate where everyone can see it. It's a badge of honor that sets you apart from the other 97% of Americans who choose to look the other way when we ask for help. And the card? Carry it proudly. It's our New Commemorative Collector's Edition. It's distinctive — just like you!"
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