Membership Really Does Have Its Privileges
Especially if you like snazzy little cards. Here’s how some organizations do it.
The National Wildlife Federation, NARF and USO sent the most expensive cards, plastic and embossed with my name like a credit card, and DAV's was plastic but not embossed. The split between tipped-on cards and paper perf-outs was even at seven each. All but four of the cards were four-color. Ten cards were on the reply device, three attached to the letter, and five on forms that included both letter and reply.
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