Membership Really Does Have Its Privileges
Especially if you like snazzy little cards. Here’s how some organizations do it.
Many mailers indicated they sent the card in anticipation of my renewal but didn't tell me what to do with it. Some said nothing about the card at all.
But there were two genuine standouts: The American Society for the Prevention of Cruelty to Animals (ASPCA) and DAV.
ASPCA's four-page letter didn't mention the card at all. But on the reply beside the card, copy read, "Please complete the information on the back of your membership card and carry it with you at all times." On the back of the card, it read, "IMPORTANT NOTICE: PLEASE HELP MY PETS. I have pets in my home waiting for me. If for any reason I am unable to return home to care for my pets, please notify the following:"
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