In Lean Times, New Ways to Reach Out

Some efforts to increase visitorship are decidedly less high-tech. To capture more New Yorkers, the Museum of Modern Art has decided to add a second late night. In addition to staying open until 8 on Fridays, it will be open till 8:45 on one Monday a month. “This is targeted for local people who want to be able to go to the museum on their way home from work,” said Mr. Lowry, the director.