In Lean Times, New Ways to Reach Out

A billboard near Times Square shows a couple kissing in front of Rodin’s sculpture “Eternal Spring,” accompanied by the tag line “It’s Time We Met.” The photograph, taken by Laura P. Russell of her parents, Gene and Cindy, is one of about a dozen being used in the marketing campaign. They were chosen from thousands of snapshots taken by Met visitors with works of art at the museum and posted on the photo-sharing site Flickr.