Focus On: Immediate-Response Fundraising: Hope to Carry On
In light of a high-profile disaster, nonprofits of all missions need to maintain communications with donros and continue their fundraising plans.
Making the connection
Groups not involved with hurricane relief work can link the crisis back to what they’re doing in the world. After the 2001 terrorist attacks, for example, YouthCare in Seattle, which works with abused and runaway youths, wrote to donors about how the attacks can affect the kids they’re working with because it further upsets their own sense of security and their ability to find hope.
- Companies:
- American Red Cross
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