Focus On: Immediate-Response Fundraising: Hope to Carry On
In light of a high-profile disaster, nonprofits of all missions need to maintain communications with donros and continue their fundraising plans.
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For upcoming fundraising events or solicitations, it’s important to at least acknowledge the crisis. After Sept. 11, Chartwell School in Seaside, Calif., sent this message to donors: “In the wake of last week’s tragedy, we are pulling together as a nation to mourn the dead, to comfort those remaining, and to unite to protect our freedom. With respect to all these things, Chartwell School is continuing with its mission to work with dyslexic children, as they represent the future of our nation. We hope that you will find the enclosed letter composed in this spirit.”
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- Companies:
- American Red Cross
Terry Axelrod
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