Focus On: Immediate-Response Fundraising: Hope to Carry On
In light of a high-profile disaster, nonprofits of all missions need to maintain communications with donros and continue their fundraising plans.
Loyal donors don’t slip away in a crisis. They seem to have a special extra pocket out of which they give for disasters in addition to their regular giving. In its latest report on the state of philanthropy, Illinois-based Giving USA found that the 2004 tsunami had a negligible impact on fundraising in this country. As Jon Guy, the major-gifts officer for American Refugee International in Minneapolis told me, when kids came to them with a wad of cash for tsunami victims, it was new money raised, not money diverted from another cause.
- Companies:
- American Red Cross
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