In Need of Some Clairification?

2. Another way to leverage blog content is to target different audience segments. First, give some thought to who you want to write to, and why. It’s amazing how, without a plan, you can end up writing 90 percent of your posts for 10 percent of your readers. So specify your audience in your calendar, and be sure to change it up. Write one post to parents; the next to grandparents. One to singles; the next to families. One to folks who care about your programs that serve children; the next to folks who care about senior services. And so on. NOTE: In a subsequent post we’ll talk all about developing personas; for now, just be clear that it’s essential you have clarity around who you’re writing to and why they might have an interest in what you’re saying.