1. I am my brand and cause’s messenger-in-chief. No, you’re not. Social media has changed the paradigm. We’ve always trusted word-of-mouth from our peers more than any other source. Social media makes it possible to channel the wisdom of the crowd in ways never before possible. What you say doesn’t matter to folks all that much. What their friends and people they respect say? That matters a lot.
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If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.