In Need of Some Clairification?
2. The more places I am, and the cooler stuff I use, the more folks will be impressed. Are you substituting shiny objects, bells and whistles for heartfelt stories that speak to your constituents’ desires to make an impact in the world? Not using what is known about the power of empathy and storytelling in order to fill your social-media messaging with compelling content that drives actions is a huge mistake. Your goal is not to have someone think: “What a cool infographic; I’d like to make one like that for my business.” Rather, you want them to volunteer, sign a petition, write to a congressperson or make a donation.
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If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.
