In Need of Some Clairification?
3. It’s fine to send the same message to everyone. Special plug-ins and apps like HootSuite and TweetDeck and Buffer make it easy to send the same message to everyone, on a range of social-media channels. This saves time. But the fact that you’re doing a certain volume of social media is not the point. If you’re not segmenting and personalizing your messaging so that it speaks to what matters to the recipient, then it really doesn’t matter how much or how little time you put into it. Sometimes in social media, as with everything else, less may be more.
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If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.
