In Need of Some Clairification?
4. I don’t need to worry too much where someone is reading my message. Wrong again. Test this out for yourself. Try reading your organization’s e-newsletter on your mobile phone. Do the same for your website, your donation page, your (fill in the blank).
A Science of Email Marketing study by HubSpot this year revealed that over 80 percent of folks are reading e-mail on mobile devices on a daily basis. Very rarely do folks view those e-mails again on a computer. So if you lose them here, you lose. If it’s hard for them to interact with you from their phones you’re missing a huge opportunity.
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If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.
