In Need of Some Clairification?
5. I don’t really need to engage with folks on social media, as they’re not my big donors. It’s a mistake to dismiss those who do nothing but “like” you or send a “tweet’”as slacktivists who don’t really matter that much and, therefore, don’t require much cultivation and stewardship. Social media can be a great point of entry. And that’s the point. Once you’ve got folks in the door you want to lead them inside. Your goal should be to persuade them to stick around for a while. Encourage these folks to take baby actions to begin with; then move them along to greater engagement.
- Companies:
If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.
