In Need of Some Clairification?
I have a dream you will embrace your role as a salesperson, understanding how fundamentally human this is. You will understand that selling (the very definition of which is to exchange or deliver for money or its equivalent) is something that we’re constantly doing. And you will have an “a-ha” moment that this is also what fundraising is about — a value-for-value exchange. A donor gives something of value (money or an in-kind good or service), and the charity returns something of value to the donor.
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If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.
