In the Trenches: Building a Monthly Giving Program

So as you struggle to manage all your special projects, wouldn’t it be nice to have part of your fundraising program slide along in perpetual motion? Newton would approve.

Tom Hurley is president of the not-for-profit division of DMW, a full-service direct-response advertising agency with offices in Wayne, PA; Plymouth, MA; and St. Louis. E-mail Tom at thurley@dmwdirect.com.