In the Trenches: Building a Monthly Giving Program

I think Newton would have kept contributions coming by creating a monthly giving program. Often called “sustainers” or “committed givers,” monthly donors provide a predictable revenue stream at very low cost to the organization.

Consider this: A nonprofit with 80,000 donors that can convert 5 percent of its file to monthly giving — with half the sustainers giving $5 a month and the other half giving $10 a month — will realize $360,000 in gross revenue from sustainers alone.