In the Trenches: Building a Monthly Giving Program

Tom McCabe, president of fundraising consult-ancy KMA Direct Communications, which advises many religious charities, reports that his clients’ sustainers come from “frequency giving clubs” — that is, donors who give eight times a year or more. These individuals then are invited to join “annual giving clubs” with a threshold of $1,000 a year — no matter how many gifts it takes to get there.