In the Trenches: Building a Monthly Giving Program

Waasdorp, who has raised funds for international organizations in more than a dozen countries, says that EFT is the most popular payment method in Europe but has not caught on stateside.

“However, offering EFT and a monthly credit-card option is a practical choice when soliciting U.S.-based donors,” Waasdorp says. “The old-fashioned method of sending monthly billing statements can be expensive and certainly results in a lower retention rate.”