Resuscitating Your Campaign

“We mostly approach hospital employees, and doctors usually get more attention since they have more capacity,” he says. “It can be difficult to get them to respond for a variety of reasons. Physicians already feel they’re giving their time and effort; sometimes they’re giving free care. For many of them, because of third-party payers, they are not earning what they used to earn but have to provide the same level of service. They’re not happy about that.”