Resuscitating Your Campaign
In-the-trenches doctors and other healthcare workers can be important as both donors and advocates.
Like most fundraising campaigns, the one-on-one appeal is always the most successful. McGinley recommends that foundation personnel actually put a plan together for their donors. Identify those healthcare professionals who have expressed interest in your cause, then give them information they can use. Host workshops for healthcare professionals on planning their retirement or career, and show them how they can benefit from planned giving.
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