Resuscitating Your Campaign

Donors are out there
Households do give to health charities. The 2003 report, Charitable Giving to Education, Health and Arts: An Analysis of Data Collected in the Center on Philanthropy Panel Study, funded by full-service fundraising consultancy Campbell & Co., identifies the strongest determinant for giving to health charities, after household income, is philanthropic activity in other subsectors. Health giving is lower in households headed by men. Those households identifying themselves as Jewish (either in faith or culture) were more likely to give to health organizations.