In the Trenches: Donor Attrition: The Insidious Statistic

To be fair, the numbers seem to be getting better. But what can be said of an organization that has fewer donors today than it had last year? And the year before? Could these charities become extinct through donor attrition?

I put this doomsday scenario before a group of fundraising professionals who work with a variety of nonprofit organizations. And because each of us has a slightly different vantage point from our respective trenches, the insights varied. But some advice was consistent.