In the Trenches: Donor Attrition: The Insidious Statistic

So is it inevitable that every organization faces a life cycle of growing, maturing, shrinking and then dying? Hardly.

Every fundraiser in my little group agrees that a successful nonprofit organization must always continue to seek new donors. But let’s face it, the days of a 2 percent response rate and a $20 average gift from new donors have gone the way of a $1 gallon of gas.