In the Trenches: Pick the Perfect Lettershop

The first time I set foot in a lettershop, I was in awe of all those big machines that take huge volumes of paper material and somehow create direct mail. As I stumbled around pallets and forklifts, my guide was busy giving me a lesson on cut-sheet versus continuous-form laser technology. When we finally exited the cavernous room to the relative quiet of the foyer, I thought I had just gotten off a wild carnival ride.