In the Trenches: Pick the Perfect Lettershop

Peg Wood, vice president of the fundraising group at DMW Worldwide, underscores the human factors.

“Make sure your work is assigned to a decided, experienced account-service team,” Wood says. “And make sure they are supported by an IT team that understands your work.”

But David Kozak, director of business development at Hartford, Conn.-based DataMail, says that in today’s world, where fundraisers are increasingly scrutinized, data security is paramount. Kozak suggests asking a lettershop precisely how the data will be transferred and stored. Will it go through a secured site? Is the IT department protected by card-key access and security cameras?