In the Trenches: Membership in Turbulent Times

3. Demonstrate great stewardship. Show donors how important they are to your station. Show how you invest their membership dollars. The old-fashioned pie chart still works in the mail, on-air, online — and even in your lobby!

4. Leverage gifts. Choose a partner to make a challenge grant — perhaps your board or a corporate friend who is looking for a new way to gain attention.