In the Trenches: Membership in Turbulent Times

7. Say “thank you” often! That’s so important, we said it again! Anytime you communicate with members, say “thank you” as often as “please.” This includes renewal letters and additional-gift appeals, and around programs you know have a high ratio of current givers.

Tom Hurley is partner and president, nonprofit group, at Massachussetts-based consultancy DMW Worldwide.